Overturning convention comes with great risk. And great reward. To change the status quo, first you must understand it. And to maximize one's rewards, one must be able to travel at the speed of culture.
At YBR we call this Disruption©. It informs the core of our thinking. Our client brands are competing with everything in the culture for people’s attention and therefore, we must be as agile, responsive and fast moving as the culture we want to be part of.
At YBR we call this embracing the whirlwind.
In the News
The Wizards of Us
Nnenna OnyewuchiDirector of Strategy
"We find the patterns in the chaos. In an ever-shifting landscape, it is our job to help our partners always find the best route to where they want to go... and to walk with them every step of the way"