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The Wizard of Us™

MyCanonMyNaija

Canon

The Brief

The task was to drive sales of the Canon cameras and printers by convincing consumers that it is a thing of pride to own these products. 

 

Strategic Plan

The aim was to resonate and connect with the photo community. To ensure consumers know that the journey from capturing memories to printing, Canon has got them covered – the brand provides them with great quality images and super-fast long lasting quality prints.

The Results

Agency strategically deployed the My Naija My Canon Campaign across OOH sites in Lagos, Abuja & Port Harcourt.

Case Studies