That Kain Money

Baba Ijebu

The Brief

The task was to position the Baba Ijebu brand as the coolest way to win money which involved building traction with the younger people while retaining the older audience.


Strategic Plan

The plan was to a create a youthful, dynamic persona for the brand, drive relevance by focusing on our electronic channels as well as drive social currency by becoming part of pop culture.

The Results

Agency deployed the ‘That Kain Money’ campaign for the annual Flytime Music Festival as well as an activation (Raffle Draw) to drive downloads and registration on the apps.

Case Studies

© YellowBrickRoad 2019 all rights reserved
YBR is a trademark of YellowBrickRoad

New Business Inquiries

3 Bode Olajumoke Steet

Park View, Ikoyi, 101233

+234 808 718 4746

  • Facebook Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
  • Instagram Social Icon
The Wizard of Us™