That Kain Money

The Brief

The task was to position the Baba Ijebu brand as the coolest way to win money which involved building traction with the younger people while retaining the older audience.

 

Strategic Plan

The plan was to a create a youthful, dynamic persona for the brand, drive relevance by focusing on our electronic channels as well as drive social currency by becoming part of pop culture.

​

The Results

Agency deployed the ‘That Kain Money’ campaign for the annual Flytime Music Festival as well as an activation (Raffle Draw) to drive downloads and registration on the apps.