As a Lekki Boss
To develop a campaign targeted at Lekki consumers which gets existing customers to shop more on Jumia as well as convert new customers.
The plan involved engaging consumers through an emotional route as opposed to the normal functional route. To show consumers that the brand is aware of their lifestyle and all of their needs which can be met on Jumia.
As a Lekki Boss Campaign was deployed at the Lekki-VI Toll Gate every week for a month. There was a significant increase in the number of shoppers on the Jumia site.