On Thursday, 20th June, 2019, We launched a division within the agency that focuses solely on social impact marketing. 

 

We believe that communications can be a powerful way to change society. 
With the very real social challenges we face as a country, this new practice group allows us to take the approach we usually use to sell products into the development world in order to drive real, sustained social change. 
 

We made the announcement at a symposium in Abuja during which the agency shared learnings about creating effective social impact campaigns.